For business space operators, how to make life is more ideal is a proposition that often mentioned.However, in the rapid change of 2024, discussing the ideal life no longer stays oral, more in practice.It is not difficult to find that when we discuss ideal life, we always make the concept a lot of concepts, require great goals, grand narratives, and detailed plans, but young people’s ideal life can not be solemn. The ideal life can beAny trivial matter is sunlight and air, or leaves and grass.
“Ideal FUN Fei Season” is a marketing IP launched by the Emotional Touch of the Emotional Touch of the Emperor Jing Tai Fu.In 2023, the “Ideal Fun Fei Season” debuted, and the linkage of the seven cities brought an extraordinary holiday experience.People work together with “Ye Ye, Chill Life” as a little luck in life.
It is natural to look at young people in the market, and for the commercial asset management of Hejing Taifu, it has similar thinking with young people. Similar life orientation is not a slogan.By the emotional scene marketing IP with the “ideal FUN Fei Ji”, Hejing Taifu Commercial Asset Management hopes to reach the spiritual world of young people through multi -city linkage and multiple cross -border ways to meet the consumer group.In increasingly changing emotional needs.
Ideal fun fly, in an interesting way
After the epidemic, people’s ways to look at the world have changed. They pay attention to gain and pay attention to feelings. It is also good to gradually change from closed eyes to occasionally stopping.Don’t worry, no need to compete, Chill Chill has also become a living state pursued by young people.With a keen observation of Hejing Taifu Commercial Asset Management, starting from the emotional value of “small things in life, all ideals”, through creating a variety of theme scenarios and fresh activities, it is continuously approaching the ideals of young people.Provide emotional sustenance in the city.
To be recognized by young people, the way of explanation is very important. Whether the same frequency, whether it is interesting … it is the criteria for judging the young people’s world.The practice of Hejing Taifu’s commercial asset management is to be with the things young people like, and go intimately in parallel.In the new season, the “ideal FUN Fei season” and the creative IP leading park from Dongshankou, Guangdong to create a series of activities with the theme of “Ye Ye, Chill Live”.Ye Ye is the pronunciation of “yes”, which represents a less serious attitude. Chill is a leisurely way. Live is the core attitude of the three groups of “ideal Fun Fei” when life is live and live broadcast.Essence
With the popularity of the park’s 20 -minute theory, visiting the park has become a new way for urban people to charge themselves. Sitting on a slide can harvest the vitality from the inside out, and it will feel interesting a day in a daze on the grass.It is based on this insight that from April 19th to 22nd, the “ideal Fun Fei Season” and Qiaoqiao Park first launched the creation of “Chill Chill Pavilion”, giant seesaw, limited-time art stores, etc.A lot of interesting offline event scenes.
The seesaw is childhood toys. As long as you sit on both ends of the balance wood, you will automatically retrospective, and use the seesaw as the original point to throw away the trouble of life.Hejing Taifu Commercial Asset Management and Qiaoqiao Park hopes to use the relaxed carrier of the seesaw to break the anchor to the youth circle to convey the emotional power of Chill Chill.
It is easy to say that it is easy to do.In this “Ideal FUN Fei Season”, the content of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sections of the three major sectors.Invite lifestyle podcast anchors to analyze and share the attitude of life around “Chill ideal life”; create a limited -time art store with three young artists; launch a new form of scraping card lottery to drive members to participate.Triple activity is intertwined,
The ultra -chill’s life attitude of the “ideal Fun Fei season” is passed on all aspects of the customers who enter the field.
Not only in Shanghai, Hejing Taifu Commercial Asset Management also created offline cards with Qiaoqiao Park in Hejing · Youfang (Beijing), allowing the green atmosphere of the park to give people a leisurely moment immersed in high -intensity cities.The discussion opened by the ideal life is also continued to extend in the cities where the projects of the Commercial Asset Management under Guangzhou, Chengdu, Suzhou, Foshan, and Nanning have continued to extend.
The ideal fun fly, use young expression
With the rise of new consumption, the functional boundary of business spaces such as shopping malls is continuously expanding.People no longer stay on the basic needs such as eating and drinking, but start to look forward to the business space of good shopping, fun, and even “knowing you better”.From a single consumption destination to a space to satisfy emotional consumption, how to embrace the current changes for business space operators is an operating issue worth thinking about.
In 2023, the “Ideal FUN Fei Season”, Hejing Taifu’s commercial asset management starts from “emotional value”, taps the time of EMO of young people, and passes through the city roaming market, wild fun camping, gift pet programs, contemporary art exhibitions, fashion and environmental protectionInnovative themes such as action are transmitted emotional energy.And the time of time in 2024, under the wrapping wave of anti -consumption, the methodology of solving problems has a new direction.Create a looseness for the consumer group, seize the youthful power that attracts young people, and create the refined efforts to return to life … are newly added propositions.
If any problem only stays at the level of thinking, it cannot move forward half an inch.On the basis of the first “Ideal FUN Fei Ji”, it joined insight into young groups, starting with Chill’s life attitude, starting with the childhood toy, hoping to use this as the original point to glimpse the ideal life.In the vast sea of people, because of the opportunity of “ideal”, it is possible to meet, recognize, and acquaintance in the crowd. It is not necessary to accompany the group but find another possibility in the imagination caused by business space.
Ideal Fun Fly, use green action
In recent years, the concept of ESG has become more and more popular and has been widely respected. He Jingtai’s commercial asset management has followed the trend. In this “ideal FUN flying season”, the value proposition of “Chill more sustainable life” is added.From April 19th to 27th, Hejing Taifu Commercial Asset Management and Environmental Lifetime brand “Flying Ant” called for 21 projects in 7 cities to jointly carry out the “Jeremy Herm ~ Chill More Renewal Plan” to advocate the sharing of old books and allow knowledge to circulate.Get up and let the old clothes that are idle at home have a new goal.
On the World Earth Day on April 22, the office project of Hejing Taifu Commercial Asset Management launched the “Holding” Plastic “operation, embrace the earth into the arms” to recover the old book of the empty bottle, advocate the concept of sustainable and environmental protection, and drive the tenants in the projectPractice “Chill More Sustainable Life” with K · ONE members.Not only that, Chengdu Financial City Hejingyu Shekou Hotel & Chengdu Hejing · Yu She International Service Apartment will participate in the “ideal FUN Fei season” and “Jerech Hermore Regeneration Plan” from April 19th to 22nd, andEstablish a theme recycling station, and invite hotel guests to participate in the “green” movement through the event publicity.
The green wave is constantly, and inspiration and creativity are on the road. The office projects under Hejing Taifu Commercial Asset Management will also launch an environmental protection exhibition with the theme of “increased air quality of office life” from April 24th to 30th.The symbiosis of the city and coexist with environmental protection.On April 24, with the tenant members, they used waste items and environmental protection recycling materials to make regenerative creations, creating inspirational installation sketches, and using the power of art to interpret the thinking of sustainable life.
This series of activities allows office buildings to not only be a single office space, but also the carrier of the city’s power, and record the memory of the people in the workplace to start with the ideal life and struggle.
end:
Hejing Taifu Commercial Asset Management “Ideal Fun Fei Season” is a new attempt to continue to shape IP. Relying on the innovative narrative of emotional content IP and the space scene expression of commercial real estate, through the ways that young people like, break through the content and field of the field and fieldThe boundary between the boundaries to realize the emotional transmission of the young people.
As the leading domestic business asset management and operation platform, Hejing Taifu Commercial Asset Management’s thinking about the commercial space is based on a functional extension. The space is no longer just a simple shopping and office space.People, things, and things grow new flesh and blood, and continue to write the ideal life of the city.
